MDN

We remain different: the history of our company


Top-quality coffee will always remain our passion – even though we have constantly developed our unique business model throughout the company’s history. What drives us? A creative environment which allows us to think big and move forward with boundless curiosity.
Facts and figures: how we have become what we are

Innovative: the business idea


In 1949, Max Herz and Carl Tchiling-Hiryan had an innovative business idea: to send coffee by mail. A combination of “Tchiling” and the word “Bohne” (bean) gave rise to the name Tchibo. Today, we are known for our multi-channel business model and in addition to our coffee, we now distribute high-quality products in weekly changing themes.

One big family: our employees


Some 12,100 people work for Tchibo worldwide, with more than 7,900 of them in Germany alone. From apprentices in the branches, production and the offices through our sales staff to the marketing experts and IT professionals, these members of the Tchibo family all enjoy the advantages of an innovative family business, such as a good salary and additional health and social benefits.

Well-known: our products


Coffee and so much more: Tchibo develops around 2,000 products every year that you can find in our weekly selections. With the Cafissimo capsule system, we also offer a wide range of coffee at the push of a button. Since 2004, you have been able to take advantage of mobile phone offers from Tchibo mobil while Tchibo Reisen makes your holiday dreams come true.

Diverse: our distribution system


Tchibo began life as a mail-order company – so it is little wonder that we also send our products out to our customers. The online-shop went live in 1997 while our first branch was opened in Hamburg back in 1955. Today, there are over 660 branches, more than 500 of which have their own coffee bar. Our products are also stocked by numerous depot partners such as food retailers, bakeries and chemists.

On the way: sustainability at Tchibo


Our aim is to achieve a fully sustainable business activity. Since 2006, sustainability has therefore been an integral component of our business strategy. By ensuring environmental protection, better living conditions for coffee farmers and recycled materials for sustainable clothing, we are active in every field in order to achieve our ambitious goals. As a result of this, we are now the third-largest buyer of organic cotton worldwide.

Find out more about sustainability at Tchibo

Well-known: our brands


Tchibo coffee has been an established name in Germany for decades, as has Gala by Eduscho, which is also part of our range. With our Qbo capsule machines, creating your favourite coffee couldn’t be easier thanks to voice control. We also enjoy international success with the Tchibo, Jihlavanka (Czech Republic), Eduscho (Austria), Davidoff Café and Qbo brands.

1949 to 1955

New: early beginnings 

 
Beginning life as a coffee mail order firm, the newly-founded company developed quickly. In 1952, the first Tchibo magazine was published containing fashion tips, stories, recipes and a Horoscope. From 1953 onwards, the inhabitants of Hamburg could purchase fresh coffee directly from the factory. 

1949 to 1955

New: early beginnings 

 
Beginning life as a coffee mail order firm, the newly-founded company developed quickly. In 1952, the first Tchibo magazine was published containing fashion tips, stories, recipes and a Horoscope. From 1953 onwards, the inhabitants of Hamburg could purchase fresh coffee directly from the factory. 

1955 to 1963

Innovative: the first Tchibo branch

 
The first Tchibo branch, complete with coffee bar, opened in Hamburg in 1955, giving customers the chance to try the coffee before buying it. The price? 20 pfennigs for a cup of gold-mocha with cream and sugar. By 1958, some 77 branches had opened their doors and ten years later, this number had soared to 427. A new boutique opened nearly every week.

1955 to 1963

Innovative: the first Tchibo branch

 
The first Tchibo branch, complete with coffee bar, opened in Hamburg in 1955, giving customers the chance to try the coffee before buying it. The price? 20 pfennigs for a cup of gold-mocha with cream and sugar. By 1958, some 77 branches had opened their doors and ten years later, this number had soared to 427. A new boutique opened nearly every week.

1963 to 1997

Diverse: Tchibo depots and weekly selections

 
The first Tchibo depot opened in 1963 in a bakery and only eight years later, the figure stood at 2,819. Today there are about 19,000 depots. Since 1986, Tchibo branches have sold snacks in addition to our coffee specialities. “Every week, a new world”: since 1994, we have prepared surprises for our customers with ever-changing themed selections. 

1963 to 1997

Diverse: Tchibo depots and weekly selections

 
The first Tchibo depot opened in 1963 in a bakery and only eight years later, the figure stood at 2,819. Today there are about 19,000 depots. Since 1986, Tchibo branches have sold snacks in addition to our coffee specialities. “Every week, a new world”: since 1994, we have prepared surprises for our customers with ever-changing themed selections. 

1997 to 2004

Inventive: online shop, travel and mobile phones

 
1997 was an important year for Tchibo: our online shop opened its digital doors while Tchibo Reisen was also launched. Ten years later, some 225,000 people booked their holidays through Tchibo. 2004 saw the launch of Tchibo mobil, a cooperation between Tchibo and O2 Germany.

1997 to 2004

Inventive: online shop, travel and mobile phones

 
1997 was an important year for Tchibo: our online shop opened its digital doors while Tchibo Reisen was also launched. Ten years later, some 225,000 people booked their holidays through Tchibo. 2004 saw the launch of Tchibo mobil, a cooperation between Tchibo and O2 Germany.

2005 to 2012

Surprising: Cafissimo, anniversary and social media

 
Cafissimo arrived on the market in 2005, combining three coffee preparations in a single machine. In 2009, we celebrated both Tchibo’s 60th anniversary and the launch of the Turkish online shop. Two years later, we went on the communication offensive, not only through our social media channels but also with our multi-award-winning corporate blog.

2005 to 2012

Surprising: Cafissimo, anniversary and social media

 
Cafissimo arrived on the market in 2005, combining three coffee preparations in a single machine. In 2009, we celebrated both Tchibo’s 60th anniversary and the launch of the Turkish online shop. Two years later, we went on the communication offensive, not only through our social media channels but also with our multi-award-winning corporate blog.

2013 to 2015

Sustainable: app, cross-channel and organic cotton

 
The Tchibo app was launched in 2013, the same year as our cross-channel approach to networking our distributions channels, under the motto “Tchibo makes it easy”. Ordering, collecting and exchanging can all be done both online and offline. Since 2014, we have been the third-largest provider of organic cotton worldwide. Also in this year, certain products such as bed linen, crockery and socks became a permanent fixture in the online shop.

2013 to 2015

Sustainable: app, cross-channel and organic cotton

 
The Tchibo app was launched in 2013, the same year as our cross-channel approach to networking our distributions channels, under the motto “Tchibo makes it easy”. Ordering, collecting and exchanging can all be done both online and offline. Since 2014, we have been the third-largest provider of organic cotton worldwide. Also in this year, certain products such as bed linen, crockery and socks became a permanent fixture in the online shop.

2016 to 2017

Smart: world’s first and innovative seal

 
Individual, smart, sustainable: our world’s first, Qbo, was launched in 2016 providing barista-quality coffee. The same year, we went on a freshness offensive with regard to our coffee packaging, ensuring that our coffee beans stay fresh longer by means of a screw cap.

2016 to 2017

Smart: world’s first and innovative seal

 
Individual, smart, sustainable: our world’s first, Qbo, was launched in 2016 providing barista-quality coffee. The same year, we went on a freshness offensive with regard to our coffee packaging, ensuring that our coffee beans stay fresh longer by means of a screw cap.

Since 2018

Creative: borrowing, sharing and the first fully-automatic machine

 
“Borrowing is the new buying” – with our sharing-economy model, Tchibo Share, we offer parents the chance to borrow children’s clothes instead of buying them. 2018 also saw “Esperto Caffè”, our first fully-automatic coffee machine, appear on the market.

Since 2018

Creative: borrowing, sharing and the first fully-automatic machine

 
“Borrowing is the new buying” – with our sharing-economy model, Tchibo Share, we offer parents the chance to borrow children’s clothes instead of buying them. 2018 also saw “Esperto Caffè”, our first fully-automatic coffee machine, appear on the market.