Your career in distribution at Tchibo

Do you know? About 92 percent of households in Germany are less than 5 kilometres from a Tchibo supermarket shelf.

In the food retail sector, we are represented with a total of 18,000 system depots. This means we are in contact with around 60 million customers every week. In this way, we ensure that around 100 million pounds of Tchibo coffee reach the nation's pots, cups and mugs via our sales outlets every year. There's simply no way of avoiding contact with Tchibo.

Sales Success

(Junior) Area Sales Manager (m/f/d)

Start directly on the sales floor! The ideal foundation for a career as a sales all-rounder is the job as sales manager for a given district. Above all, the ability to work independently is required for this: Area Sales Managers take over a regional district with its respective food retail partners as their own responsibility. The focus is on the support and development of our Tchibo depots in the retail trade, while continuously monitoring the competition. Whether it's managing promotional sales or promoting sales measures: At point of sale, it's a matter of giving your best every day with sales affinity and assertiveness!

What can become of this?

The prospect is to develop either as a senior manager in the field or into a management position in the office (for example, as a key account manager).


(Junior) Project Manager (m/f/d)

In our distribution department, junior project managers can show what they are made of to the other departments. For example, in the coffee marketing department for our Tchibo brands, Gala by Eduscho and Cafissimo brands. Project managers accompany the entire marketing process from development to the implementation of creative marketing strategies. Overseeing tasks such as the design of advertising materials, special displays and POS setups are just as much a part of this as the transmission of all the relevant information to ensure optimal implementation at point of sale. Variety at work is guaranteed!

What can this turn into?

The prospects are to manage the development of field sales or to take up another management position in the office.


(Junior) Key Account Manager (m/f/d)

Trusting relationships are the basis for success and growth in sales. And that's exactly what Junior Key Account Managers at Tchibo take care of. They support cooperation with the head offices of partners in food retailing and our internal and external sales force. Strategic negotiations with retail headquarters, deriving measures based on continuous market analyses and customer KPIs, but also target-oriented project management - all this is part of the diverse tasks of everyday life in key account management.

Where can this take you?

The prospects are envisaged either as becoming a manager in the field sales force or into a management position in the office sales force (for example in trade marketing or sales project management).

Current job offers

We currently have 25 open jobs for you.

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Your benefits

When our employees feel comfortable we create the right basis for making a difference, together. That's why we offer many benefits at Tchibo, which depend on your position and location, so find out now what benefits would apply to you.

Benefits of internal service


There is something to cater for every taste: With a restaurant, bistro and cafeteria you are well catered for. Our leisure centre also offers a fitness area, swimming pool and various sports courses.


Flexible working hours

You benefit from flexible working hours. With the option of a home office and our family service offers you can perfectly blend your professional and private life.

Benefits of external service

Climate-friendly company car

In the spirit of sustainability, we also take care to protect the climate when choosing our company cars (e.g. Tesla). We are also happy if you use them for private purposes.


Technical equipment

With an iPhone, iPad and laptop, you are fully equipped and nothing stands in the way of your work on the road.

Other Tchibo benefits

Personal development

We offer you careful guidance with our mentor system as well as a comprehensive seminar and training programme that includes certification (including sales, rhetoric, personality, leadership).



You will receive an attractive salary and also benefit from a grant for public transport tickets.



Experience our very special corporate culture. With the feeling of being part of a family coupled with innovation and the courage to change.



You'll receive an employee discount for all Tchibo products and monthly some Tchibo coffee of your choice to enjoy at home.

Take a look behind the scenes!

Sales success is our mission

Our coffee and non-food items are popular in millions of households and are an integral part of many people's everyday lives. We are very proud of that. But what really drives us is the strength of our team and the feeling that together we can really make a difference. That's why we give our best every day and work hand-in-hand with a passion as sales people in the office and in the field. 

In sales at Tchibo, no two days are the same. We love taking on new challenges and growing with them. Best of all, going beyond our limitations. The high demands of our customers and their feedback push us forward and lead us again and again to successes that no one would have thought possible before.

We want to develop constantly and become a little better every day. And we can do that - as a motivated and determined team. Want to go full throttle with us? Click here for our versatile job profiles in depot sales and food retailing:

Fancy sales? This is what your Tchibo career could look like

Sales jobs offer a variety of development opportunities

This can be illustrated by an example career path in sales: Kathrin Ewen (now: Head of Non-Food Phase Marketing) has been working in sales at system depots in various positions since 2008. She is truly multi-talented: along the way, Kathrin has got to know various teams and versatile topics and has been able to prove herself time and again. "By switching between office and field sales, I was able to gain a holistic picture of sales at Tchibo. That was a tremendous enrichment and it enabled me to take the next step in my career."

Frequently asked questions about careers in distribution

Have we awakened your curiosity? In our FAQ we go into detail to answer questions you may have about your application for a sales job at Tchibo:

What long-term career opportunities would I have in sales?

It is important to us that our colleagues continue to develop along with us. This is the only way to comply with our sales model, to contribute diverse perspectives and for each of us to fully exploit our own potentials. The opportunities in sales are correspondingly diverse - as Kathrin Ewen's exemplary career path clearly shows.

Most talented sales people at Tchibo start either in field sales (as a District Manager or Junior Area Sales Manager) or in office sales (as a Junior Project Manager Sales Marketing, Junior Key Account Manager, or similar). After one or two years, you should be ready to move on to a new position. This offers you the opportunity to build on your comprehensive sales skills in the long term and take on increasingly greater responsibility.

What makes the distribution department at Tchibo special?

Fancy a change of pace? That’s perfect! No two days are ever the same in the sales department at Tchibo. There are always new and exciting tasks and challenges that we tackle together as a team. We support each other and at the same time give everyone the opportunity to fully contribute their own skills and ideas. Independence and motivated action are just as important to us as open and constructive feedback. This helps us all move forward, piece by piece - and together we go beyond our limitations.

What professional qualifications do I need to have?

A precondition for starting in sales at Tchibo is a completed business or retail-oriented (university) degree with a focus on marketing or sales. Some initial practical experience in sales is also important, ideally within the FMCG sector (food retailing or consumer goods industry).

What personal qualities do I need for a career in sales?

We are looking for strong and communicative personalities! A confident manner along with assertiveness and the willingness to deal with conflicts are particularly in demand in sales. Conceptual and analytical skills as well as a strategic mindset are also relevant, in order to be able to manage complex interfaces. Most important: the ability to have fun at work, a lot of initiative and the will to grow with the challenges and constantly develop.

Are there any other requirements?

In sales, nothing works if you lack flexibility and mobility: For your further development as a management trainee at Tchibo, a variety of assignments in the office and in the field are on the agenda. Only when you have an eye for the big picture can you really understand our complex sales process. You should definitely be willing to be deployed somewhere else within Germany for a certain period.

What should I include in my application?

Of course, as a potential colleague we wish to get to know you as well as possible. In order for us to form a holistic impression, the application documents should include all the relevant details. Is all the information complete, your degrees and A-levels indicated? Have work certificates and relevant supporting documents been enclosed? Then we look forward to receiving your application.

What should I have studied in order to gain a foothold in sales?

Business studies with a focus on marketing or sales offer the best preconditions, but we are also interested if you have studied other courses. The most important thing is that you have a keen interest in sales and some initial relevant experience - for example in an entry-level retail position, as a working student or intern.

Are we on first or second name terms in the sales area?

Both are possible: While we always address our customers in the shops politely with their surname we are often on first-name terms within the team. Our sales managers, on the other hand, are sometimes on first-name terms with partners and suppliers.

Perfect match?

Your profile for a sales career with Tchibo

  • I am flexible and willing to be temporarily deployed to other German locations.

  • I have a self-confident manner and stand up for my solutions and ideas.

  • I like variety and would like a working day in which no two days are the same.

  • I am determined in pursuit of my goals and would like to develop holistically within sales.

  • In the long term, I am aiming for an experienced career in pure sales.

  • I count assertiveness and willingness to deal with conflicts among my strengths.

  • A routine workflow with fixed structures is not so important to me.

Do you have questions about your application?
We have the answers.



Would you like to apply for a job with us? That would make us very happy! Do you have any questions? No problem. You can find out everything you need to know about the application process in our FAQ.

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First-hand information

What is Tchibo like as an employer? One good way to find out is by reading from the comments posted by our applicants and employees. Have fun browsing our Kununu profile!

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